1.Can you briefly talk your name, work title to me?
My name is Kevin Wu, I am marketing manager in ifilm movie company.
ifilm facebook:www.facebook.com/ifilm.tw
ifilm blog:http://ifilm.pixnet.net/blog
2.Can you define about your job?
I think movie marketing just like the classic movie《Forrest Gump》(阿甘正傳) says:My momma always said, "Life was like a box of chocolates. You never know what you're gonna get."
I would say that "movie box office always like a box of magic Lotto. You never know what you're gonna get the biggest price."
About my work in movie marketing for this 5 years. I am good at more all of movie marketing skills, including promotion event plan, Public relationship and alliance with other corporations and P&A marketing budget ,TV CF cue evaluation.; designed film gala premiere, special film preview events, and coordinated and supervised on-site events. Invited celebrities including popular actors or politicians to attract media and audience attention.
3.How did you get started in the business?
Just my friend pass this job for me by chance long time ago, and I got this offer by accident.
4.How do you tell someone over you (your boss)that you can't accomplish an assigned tast?
As I know we won't say we can't accomplish the tast, but we will try our best to do ,and we will get any chance to promote our movies.
5.Do you have any advice for a media student starting out?
1.passion is everything
2.creativity is the indispensable.
3.carring out your idea is the most important thing.
If you could get these 3 points, you may have a good start.
-Interviewed by Yirone Huang
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